Of example, one of the cleverest investments in the jewellery industry is gold. Gold exudes wealth and status, which implies the prosperity of the economy.
Since gold is behind the true value of money, this precious metal is in demand anywhere in the world. Gold is one durable defense against these uncertainties of inflation and volatile increases and falls in the markets.
Purity Level
There are 24 units in each gold alloy which we refer to as karats. If you buy gold with 24 karats, that means you have 100 per cent pure, unadulterated gold in your wallet, which is equivalent to pure, unadulterated currency.
By percentage, if 24-karat gold is 100% pure, 10 karat gold is 41.7% pure (mathematically interpreted as 10/24= 41.7%).
Thus, the general rule is: The gold value is proportionate to its purity-the purer the gold, the higher the value.
But that doesn’t mean you’re always going to have to aim for a higher level of purity when you want to buy gold. Consider the purpose and compatibility.
What is it for?
Pure gold is soft and easy to hurt. If you’re planning to wear it every day, go to the LOW-KARAT pieces. These range around 10, 12 and 14 carats. Low-carat pieces are made of gold and other metals which make the alloy stronger.
It is best to purchase 10 and 12-carat pieces for rings and bracelets that are exposed to hard surface friction.
14-18 karats are suited for necklaces and earrings that are safe from knocks and bumps.
For special occasions, parties and ceremonial events, HIGH-KARAT pieces ranging from 18-24 karats are best for two reasons: One, your gold is rarely used, and when you use them, they are handled carefully-avoiding unnecessary damage. Two, you get over your elegance and wealth to the low-key humble-brag. Yeah, that last one is not a factor, actually.
For me, is that golden alloy “good?”
Certain special circumstances should also be considered apart from the object of the jewellery.
Gold jeweler can contain non-gold metals. Nickel is one of the commonest metals mixed in a golden alloy. It makes the jewelry stronger but for people with allergies to nickel it is a problem.
If you are allergic to nickel then selecting jewelry with a higher percentage of gold content is safer. Purity of 18 karat is recommended for you.
Make Sure About Quality
Just because it seems like the jewellery is made of gold doesn’t necessarily mean it is. There are a few beautiful pieces of gold jewellery made of solid gold 24 karats (100 percent pure gold). But there is what we call gold-filled and gold-plated jewellers, so if you want to buy gold, you need to know the difference.
Gold filled
As we mentioned earlier, the metallic mixture that we call an alloy consists of gold and other metals combined to create a tougher metal.
Shoppers usually prefer gold alloys over gold plated jeweller for various reasons:
This is next to pure 24-karat gold the second most expensive form of golden jewellery.
Aside from the occasional need for washing, they do not tarnish, peel, scratch or change color overnight-they are also called “lifetime” items because they don’t wear out.
In some countries, the government regulates gold-filled jewellery trading, which means your investment is well-protected.
Gold plated
Built of non-gold base metals, which are then coated in molten gold to produce a shiny surface coating. It is a budget-friendly alternative to jewellery packed with gold because:
The plating is normally very thin and is easy to peel off.
Gold-plated jewellery sales are loosely if not regulated at all.
They are available on the market, readily.
A different method of plating, called vermeil, uses the same procedure with sterling silver on a specific base metal. Vermeil offers comparable advantages to other gold-plated jewellery but is more accessible to consumers resistant to nickel.
Alloys and colors
Perfect 24-karat gold looks yellow but pure gold is not necessarily economical to purchase as it is delicate, malleable and costly.
That’s why, as we have spoken before, jewellers have come up with a way of combining gold with other stronger metals. Since these products are typically no more than 18-karat gold, the other metals affect the yellow color and produce a different colored alloy.
You are not necessarily limited to the bright yellow hue when you purchase jewellery. Here are some of the colors you need to know about gold:
Yellow: When we say gold this is the color that comes to mind. In fact, in our vernacular, the word ‘ gold’ is a color, similar to honey or sunshine. Not all pure yellow jewellery is pure, though. As you know, plating is typical to golden jewellery and is often purposely done to preserve the yellow gold appearance.
White: This looks like a shinier silver version. The engagement rings are as popular as yellow-gold. White gold is often combined with yellow-gold in things most generally referred to as bicolor. White gold is made of white metals, which are heavier than gold (i.e. palladium, nickel or manganese).
Rose: An alloy of gold with a pinkish tint, rose gold has become a phenomenon with an engagement ring! Copper is applied to gold to produce the pink flush, often 14 karats or 58.5 percent purity. Crown Gold is the largest karat variant of this alloy, made from 75 percent gold and 25 percent copper.
Green gold: It is one of the rarest types combined with silver, made of platinum. It comes with a vivid greenish-yellow hue and matches exceptionally well on green stones such as emerald and period. Green gold is produced mainly in laboratories but is very scarce and costly. Black gold, known as the “electrum,” can naturally be mined. An a few jewellers are able to see them and this is not something that you will usually consider while looking for jewellery.
Quality and price
Look for the hallmark unless you have a readily available laboratory or the power of microscopic vision. Those are distinctive marks seen often on unnoticeable areas of the object (i.e. inner rim of the hat, back of the earrings).Some marks would show the karatage, showing the gold value, while others will place the purity percentage. For the most common purity markings used across the globe, refer to the table below:
| Number of Karats | Parts of Gold | % of Gold Purity | Millesimal Fineness |
| 9K | 9/24 | 37.5 | 375 |
| 10K | 10/24 | 41.7 | 416/417 |
| 12K | 12/24 | 50.0 | 500 |
| 14K | 14/24 | 58.3 | 583/585 |
| 18K | 18/24 | 75.0 | 750 |
| 22K | 22/24 | 91.7 | 916/917 |
| 24K | 24/24 | 99.9 | 999 |
The usual way of calculating the price of the gold jeweler is
Price of jeweler = Gold rate/Gram x Weight of gold in jewelry + Making charge/gram + GST (on Jewellery plus making charge).
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